Co-founded and led creative for a video-first agency. Set the creative direction and built campaigns for national brands like Lowe’s, Walmart, Healthline, and Bankrate. Scaled and mentored hundreds of producers, writers, directors, editors, and motion designers. Built proprietary creative systems (Messaging Medicine and Secret Script Sauce) that reduced revision cycles, clarified stories, sped production. Aligned stakeholders across marketing, legal, and executive teams to deliver consistent brand storytelling.
Led the internal launch promo for Lowe’s My Rewards, establishing many core creative elements for the program. That work directly guided the AOR’s rollout and informed subsequent national broadcast spots I produced.
Took on Movement Mortgage’s toughest audience - salespeople - using our Messaging Medicine process to uncover motivators and friction. Then used Secret Script Sauce to SEEL EM. Executed end-to-end production and animation, earning Gold and Judges’ Choice AAF Charlotte awards.
Led strategy, scripting, and production for JCPenney Beauty, delivering 50 long-form tutorials, remote capture content, and performance-ready cutdowns across YouTube, Instagram, and TikTok. Turned a single shoot into a full-scale, high-performing campaign that outpaced other JCP paid efforts (while maintaining brand consistency at social speed).
Produced Grab the Key for a top-10 mortgage lender to address discrimination in housing and lending. Led deep research, scripting, sensitivity review, and direction - establishing the creative foundation for the lender’s long-term philanthropic and equity initiatives.
Produced a blog video for Lowe’s centered on a simple flower pot DIY concept. The piece outperformed expectations and was elevated into paid digital placements.
Produced, wrote, directed, and edited this high-performing YouTube ad for Buffalo Jackson.
Partnered with Wellos to define and launch their first brand video, using the Messaging Medicine and Secret Script Sauce processes to uncover the true emotional core of the brand. Shaped the narrative and delivered a high-end animated film with a distinct visual identity.
I developed, wrote, directed, and edited this sci-fi TV spec series. We are currently pitching the series.
Produced, wrote, directed, edited this award winning short film about addiction.
Produced, wrote, directed, edited this micro budget short film about the original song, “Ain’t No Grave.”
The Judges is an AI-generated concept sizzle exploring what might happen if the gritty historical realism of The Last Kingdom collided with the spiritual depth of The Chosen. Built as a tone and vision piece, the project reimagines the story of Samson and Delilah through a cinematic, character-driven lens.
